What is a heat map If you create a heatmap in Hotjar, you can see what the next 1,000 website visitors clicked on the most, how they moved their mouse (mobile not possible) and how far they scrolled on the Australia Phone Number List page. By simply running a heat map on your website, you can find out whether that one call to action button with 'View the autumn holiday packages' is in the right place. You become aware of how your website users use your website. If you are aware of this, you can improve your website in such a way that it matches the behavior of your website visitors. Watch my video and I will show you in detail where you can find something within Hotjar and what you can do with it.
Has this yielded results for our customers? Of course! If you are still wondering why you should use Hotjar Heatmaps? Other customers of ours found out through heatmaps that: the review rating number was clicked a lot, but it was not yet clickable at all; on a 2 person accommodation page, only the 2 or 4 person accommodation alternatives were clicked and not the 8 or 10 person accommodation; the button 'ski areas' was clicked very often on a page, but this element was at the very bottom of the page. What points for improvement could we get from these hemaps? There is a need to see reviews. Make sure that the ratings are clickable and that reviews are actually listed on the page. Be relevant to your website visitor.