in the book "Traffic Secrets", entrepreneur and marketing funnel expert, Russel Brunson, writes that there are three stages of closing: emotions (e.g. conveyed by telling a story describing the benefits of purchasing a given product/service by the selected customer persona), logic (it is intended to appeal especially to buyers who are analytical and rationalize sales - on a conscious or subconscious level; here you can, for example, compare your offer with other offers) and fear (in the last step, it is worth showing the potential buyer that if he doesn't buy now, he will lose - offers limited in time and number work well, e.g. "only five companies can benefit from this package" or the use of arguments that take into account FOMO, i.e. Fear of Missing out);
Second example: if the purpose of the meeting was to attract an investor and it was a sales pitch, then there should be a question and Email List answer session at the end of the meeting. And it's not about knowing all the answers and giving them right away. Sometimes, after the meeting, it is necessary to prepare additional analyzes and reports and provide complete information in due time after the online meeting.
The number of online meetings currently being held, changes in work organization, combining remote work with home duties, new tools and sales channels - all this means that we are overstimulated with the messages we receive online. On the one hand, we have many tools to improve our work, on the other - its nature and the amount of information we receive make our attentiveness and ability to focus less and less. It is more and more difficult to gain the customer's trust, and therefore it is more and more difficult to sell.That's why it's so important what you show in the first seconds of your sales pitch. The same rules also apply to video sales , i.e. marketing and sales tools such as webinars, Facebook live shows or video ads. Some time ago, I saw a method on a foreign market where a video advertisement began with the words: "STOP, STOP SCROLLING." I implemented it myself and, after minor changes, used it to advertise my course. This "attention hook" used in the first seconds turned out to be a bull's-eye.
Overstimulation also influences purchasing decisions . On the one hand, we have easier access to knowledge, but on the other, it causes decision-making paralysis. Barry Schwartz, an American psychologist and author of the book "The Paradox of Choice", proves that regardless of whether people are choosing a new pair of pants or are going to buy a house - decisions are becoming more and more difficult to make because of the multitude of options.