“Magic is everywhere, but most often we don't notice it. This story takes place in an apartment building in the US, but maybe anywhere. For most people in the world, living side by side is the reality. They are so close to each other and yet still strangers. The pandemic has brought neighbors closer than ever before. For many, last year's holidays were canceled. So this story centers around what's important: the community and generosity that connects us in this imperfect world.”
It was hot, now it's not. At Coca-Cola, of course. We are talking about an advertisement which, like the Christmas one, is carried out under the slogan Email List Real Magic", and this - as it turns out - is the name of the global platform launched by the company. Thick. What was written about this ad on the Internet? "Failure". “He has a poor pretense of understanding the players.” “It insults the intelligence of players.” “It makes players feel bad.” “She embarrassed the players.” The campaign titled: "One Coke Away From Each Other" (traditional Polish translation: Coca-Cola brings us closer to each other). The story takes place in the real world and in the less real world, reminiscent of the one from Warcraft. Ready? Here it is:
Because they show the importance of knowing your target group thoroughly. They prove that marketing activities must be conducted/embedded in a broad cultural, social and economic context. And not apart from it and in spite of it. That's it and that's it.
Oh my. The Witcher is probably our best export since the crystals from the Irena smelter. I know what I'm talking about, because I still have a great love for crystals. Enyli. The end of 2021 is the premiere of the new season of the series under the aegis of Netflix. And with this event, a huge promotional campaign was launched. And - as is the case with Netflix - perfectly prepared and with a perfect sense of social mood. Talking about:
It was broadcast on November 4 - that is, when candles are hidden in Polish stores and Christmas decorations are displayed. In many places on the Internet you could read that this is a disappointing campaign. Why? Fans did not like the story of intergalactic love, as well as the choice of the background song - it is a song from 1984 titled: Together in electric dreams (original here). Apparently there is no magic there, it does not evoke emotions and many people do not know what Christmas has to do with this story.